A.M.I explores the theme of self representation, and how we often misrepresent each other through social media.
Creating a foe-self, one free from imperfections and insecurities. It’s only when we look at these personas at face value we begin to notice how we subconsciously hide things from ourselves. Whether it’s ignoring a specific part of life, living a complete “pseudo life” or just hiding emotions.
A.M.I is an exploration of this, a physical manifestation of the overwhelming emotions that often bleed into reality and take a hold of our lives. Often detaching the user from their own emotions, allowing them to view in third person, almost as if they were staring in a reality TV-show about themselves.
Joe Mcalister, BSc Digital Arts Computing